Or not? Kitsuné is a french brand and music label found by Gildas Loaec et Masaya Kuroki. They produced some electro or rock bands (cf this article) and of course clothes. Their universe is based on british culture, yachting, golf etc and they made high quality product like japanese denim, cashmere sweaters, "made in France" jackets... This is a presentation of their spring/summer 2011 collection.